Privacy Policy | PhonesShop

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Privacy Policy

Effective and last updated: 08/08/2026

Overview

PhonesShop ("PhonesShop," "we," "us," or "our") is a UK-based phone upgrade advisory service operating phonesshop.online. This policy explains what information we collect when you visit our website or call 020 3896 5237, how we use it, and the rights available to you under UK data protection law.

We are an independent advisory business. We are not a network operator, and this policy does not describe how any third-party provider handles your information once a contract is arranged with them — check that provider's own privacy policy for those details.

Information we collect

We collect information in a few limited ways:

  • Information you provide on a call. When you ring 020 3896 5237, an advisor may ask for details relevant to your upgrade query, such as your current handset, rough budget, or general location. You choose how much to share.
  • Information you send by email. If you email info@phonesshop.online, we receive your email address and the contents of your message.
  • Technical information from your browser. Standard server and analytics logs may record basic technical data such as browser type, device type, approximate region, and pages viewed.

We don't ask visitors to create an account, and we don't knowingly collect payment card numbers, National Insurance numbers, or health information through this website.

How we use it

We use the information described above to:

  • Respond to questions asked by phone or email;
  • Talk through upgrade quotes, guidance, and options relevant to your situation;
  • Point you toward a provider or next step when you ask to proceed;
  • Maintain, secure, and improve our phone service and website;
  • Meet our legal and regulatory obligations.

We do not sell information collected through a call or email to unrelated third parties for their own marketing purposes.

Phone calls & recording

Calls to 020 3896 5237 may be recorded or monitored for quality assurance, training, and compliance purposes. Where a call is recorded, we will say so at the start of the call. If you'd rather not be recorded, let the advisor know when the call connects.

Our lawful basis

Under UK GDPR, we rely on the following lawful bases depending on the activity: your consent when you choose to call or email us with a query; our legitimate interests in operating and improving an advisory phone service; and compliance with a legal obligation where record-keeping or disclosure is required by law.

Sharing with third parties

We may share information with:

  • Mobile network providers or partners when you ask to be connected with one to proceed with an upgrade;
  • Service providers who help operate our phone systems, email, and website, under obligations to protect your information;
  • Regulators or authorities where disclosure is required by law or to protect the rights, safety, or property of PhonesShop or others.

We do not share your information with unrelated advertisers for their own independent marketing use.

Cookies & site data

Our website may use basic cookies or similar technologies to keep the site functioning correctly and to understand general, aggregated visitor traffic. These do not collect sensitive personal information on their own. You can control or disable cookies through your browser settings; doing so won't affect your ability to call or email us.

Your rights

Under UK data protection law, you have the right to:

  • Ask what personal information we hold about you and receive a copy of it;
  • Ask us to correct inaccurate information;
  • Ask us to delete your information, subject to legal or record-keeping requirements;
  • Object to or restrict certain uses of your information;
  • Withdraw consent at any time where consent is the basis for processing;
  • Lodge a complaint with the Information Commissioner's Office (ICO) if you believe we haven't handled your information properly.

To exercise any of these rights, email info@phonesshop.online or call 020 3896 5237.

Data retention

We keep information for as long as reasonably necessary to fulfil the purposes described in this policy, including responding to your enquiry, maintaining business records, and meeting legal obligations, after which it is deleted or anonymised.

Security

We use reasonable administrative and technical safeguards designed to protect information from unauthorised access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's privacy

Our services are directed at adults capable of arranging their own mobile phone contracts and are not intended for individuals under 18. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. The "last updated" date at the top of this page reflects the most recent revision. Continued use of our website or phone service after changes take effect means you accept the revised policy.

Contact us

Questions about this policy or your information can be directed to info@phonesshop.online or by phone at 020 3896 5237.

PhonesShop is an independent advisory service providing phone upgrade quotes, guidance and information over the phone. We are not a network operator and do not issue mobile contracts directly. © PhonesShop. All rights reserved. Registered in the United Kingdom.